Yes, it’s vegan, cruelty-free, FDCA-approved, and free of toxic chemicals. It also contains almond, olive, and flaxseed oils to reduce damage.

It can lift up to 3-4 levels. A second application may be needed for lighter or cool-toned shades.

It’s best applied to dry hair for even color absorption.

For naturally dark hair or cool-toned shades, a second round of bleaching may be needed for the desired base.